Cold As The Rockies Coors Light T-Shirt

Coors made headlines back in 2007 when it took the idea of grabbing a cold one to the next level. In a stroke of marketing genius, the brand launched a new line of products with labels that changed color when refrigerated to the perfect temperature of 43 degrees Fahrenheit.

For any fan of the beer with the iconic mountain logo, this Cold As The Rockies Coors Light T-Shirt is a must have.